Malta’s alcohol market is undergoing a significant transformation, with consumers increasingly seeking quality, authenticity, and premium products, according to leading industry players.
An industry report covering consumption trends in 2024 highlights shifting preferences.
As Malta’s alcohol market continues to mature, industry leaders agree that brands that prioritise quality, heritage, and innovation will be best positioned to thrive in this evolving landscape.
“Quality is essential in an increasingly crowded market” – Matthew Cuomo, Chief Commercial Officer at P. Cutajar & Co Ltd
Matthew Cuomo / LinkedIn
Matthew Cuomo highlighted P. Cutajar’s longstanding role as one of Malta’s leading importers and distributors of wines and spirits, emphasising the company’s pride in maintaining its strong position in the industry.
He reaffirmed P. Cutajar’s commitment to providing consumers with a broad selection of world-class wines and premium spirits, stating that the company continues to work closely with its global partners to bring the best products to the Maltese market.
Referencing the latest IWSR report, Mr Cuomo pointed out key trends in the alcohol sector, particularly the shift towards premiumisation and the growing popularity of imported wines and spirits. He noted that as the market evolves, consumers have become more discerning, increasingly favouring high-quality products, especially within the wine and spirits categories. This, he explained, aligns with P. Cutajar’s long-standing vision of offering premium selections that meet the tastes and expectations of modern consumers.
One of the report’s key findings was the rising competition within the market. While acknowledging the competitive landscape, Mr Cuomo stated that P. Cutajar remains focused on maintaining its reputation for quality and ensuring that its product offerings reflect the true value of craftsmanship and authenticity. He underscored the company’s ability to offer tailored solutions, build strong relationships with customers, and provide expert advice as defining factors that set P. Cutajar apart.
Education is also a priority for the company, he noted, particularly as consumer preferences shift towards premium products. P. Cutajar continues to focus on informing consumers about the finer aspects of wine and spirits to help them appreciate quality.
He highlighted the steady growth of spirits, particularly in categories such as gin, as a key trend. In response, P. Cutajar is expanding its portfolio to include more premium spirits while also exploring the rising demand for no-alcohol options, which are gaining traction in the market.
Price sensitivity remains another challenge, as inflation and rising production costs continue to push up the prices of imported wines and spirits.
Mr Cuomo explained that P. Cutajar is working closely with suppliers to ensure competitive pricing without compromising quality. The company also supports the sector with marketing initiatives and exclusive product offerings to maintain its competitive edge.
Looking ahead, Mr Cuomo expressed optimism about the growth opportunities within the premium wine and spirits sector. He noted that the global trend towards premiumisation shows no signs of slowing down, and P. Cutajar remains committed to meeting consumer demand by maintaining a broad portfolio of sought-after international brands. The company also aims to strengthen its position as a trusted distributor of fine wines and spirits in Malta.
Mr Cuomo concluded by reaffirming P. Cutajar’s commitment to offering products that not only meet consumer demands but also enhance drinking experiences. He stated that the company looks forward to the challenges and opportunities ahead and will continue to lead the way in providing Malta’s most discerning customers with a premium selection of wines and spirits that reflect the very best of the global market.
Full article: https://businessnow.mt/maltese-increasingly-seek-premium-alcohol-with-a-focus-on-craftsmanship-say-industry-leaders/